摘要
体裁分析是语篇分析研究的新发展,是语言学、社会学和心理学等多学科交叉活动的产物。本文运用体裁分析的理论和方法,通过对一个由30篇书籍短评、30篇印刷广告、20封推销信和20封求职信组成的语料库的考察,在定性、定量分析和对比研究的基础上,归纳了商务促销类语篇构建上的共性和差异,总结出上述四种语篇都属于促销体裁,从而证实了体裁分析的核心是交际目的,交际目的决定了体裁的存在,形成了语篇的图式结构,同时由于语境参数的不同,属于同一体裁的不同语篇之间仍可存在某些差异。
Genre Analysis, the latest development of discourse analysis, is the interactive offshoots of linguistics, sociology and psychology. This paper applies genre analysis to the corpus composed of 30 blurbs, 30 print advertisements, 20 sales letters and 20 job application letters. Through qualitative and quantitative analysis and comparative study, the paper explores the generic similarities and differences among the four promotional texts and concludes that they all belong to the promotional genres. Furthermore, the current research proves that the shared communicative purpose is the core, which shapes the genre and gives it a schematic structure. Finally, it also illustrates that the changes in contextual parameters give rise to the differences in generic structure.
出处
《外语教学》
CSSCI
北大核心
2006年第4期32-37,共6页
Foreign Language Education
关键词
体裁分析
商务促销类语篇
交际目的
语境参数
genre analysis
promotional texts
communicative purpose
contextual parameters
