摘要
在中、韩建立外交关系后,韩国来华游客迅猛增长。然而在韩国访华旅游市场迅速扩大的背后,也存在很多不足。我国的旅游企业应加大对韩宣传促销力度、优化旅游市场环境;进一步提高旅游产品的档次、开发出适合韩国游客的经典旅游产品。
The amount of Korean traveler to China has increased sharply since China and South Korea established diplomatic relations. While the tourist market is enlarging, there are deficiencies in it. Our travel enterprises should do more promotions aiming to South Korea and improve the environment of tourist market. The quality of tourist products should be improved to develop classical ones suited to Korean travelers.
出处
《沧州师范学院学报》
2006年第1期115-116,119,共3页
Journal of Cangzhou Normal University
关键词
韩国
旅游市场
旅游产品
South Korea
Tourist Market
Tourist Products
