休闲旅游的特征及女性休闲旅游吸引策略研究

The Features of Leisure Tourism and the Study of Attractive Tactics of Female Leisure Tourism

人们的休闲方式多种多样,而以旅游为手段达到休闲目的,无疑是一种高尚的精神生活,越来越多的人参与其中,休闲旅游不再是少数个人的消费行为,正日益成为大众消费形式。在当前消费休闲化与休闲社会化的全球发展趋势下,本课题选取女性休闲旅游者这一研究对象,评价主客观环境中所存在的女性休闲旅游阻碍因素,提出了政府管理和旅游企业层面上可以采取的措施,以期切实提高女性休闲旅游的比例和频率。

There are many kinds of leisure activities. More and more people enjoy tourism to relax. Leisure tourism has gradually become a consuming activities by mass people, rater than by minority people. With the globalization of leisure consuming and leisure activities, the program aims at female leisure tourism, evaluates the obstacle elements of female leisure tourism in the objective and subjective environment, puts forward some treasures which can be taken by governmental management and tourism enterprises. The program aimed at increase the percentage and frequency of female leisure tourism thoroughly.