摘要
建筑承包企业都有许多复杂的关系网络,在每个网点上企业都有自身的战略规划。结合企业关系管理和企业战略生态管理的相关理论和知识,构建出建筑承包企业的战略生态管理模式。在这种战略管理模式下,建筑承包企业可以很好地进行战略管理,提高企业在整个战略生态圈内竞争地位与企业的核心竞争力。
Construction contractor has many complex networks of relationship, and each company of the networks has its own strategic planning. Thus, construction contractor can integrate a strategic ecological management model applicable for their own industry based on the theory of enterprise relationship management and strategic ecological management. Using this model construction contractor can be good at doing strategic management, improving the competitive position in the entire ecologic circles and enhancing their core competitiveness.
出处
《建筑管理现代化》
2006年第3期13-15,共3页
Construction Management Modernization
关键词
建筑承包企业
企业战略
关系网络
公共关系管理
战略生态管理
construction contractor
strategy
networks of relationship
relationship management
strategic ecologic management