摘要
知识经济时代的到来,必然会对市场营销工作产生重大影响。企业面对知识经济的挑战,要寻求新的市场,开发新的产品,研制新的组合,以求立于不败之地。
The coming of the knowledge economy will bring important effect on the market. Facing the challenge of the knowledge economy the enlerprise should seek for the new markel, exploiture new product and study new combination to succeed.
出处
《山东行政学院山东省经济管理干部学院学报》
2006年第3期74-75,共2页
Journal of Shandong Administrative College and Shandong Economic Management Personnel College
关键词
知识经济
营销环境
营销特点
营销创新
Knowledge Economy
Environment of Market
Characteristic of Market
Innovate of Market
