摘要
阐述了建筑施工企业面对价格竞争的策略,从提高施工质量,缩短工期,应用市场营销手段等方面介绍了建筑施工企业面对非价格竞争手段的策略,以迎接建筑企业体制改革的新挑战。
It illustrates strategies of construction enterprise facing to price competition, introduces strategies of construction enterprise facing to non-price competition from improving construction quality、shortening time and business means, which to receive challenge of systematical innovation.
出处
《山西建筑》
2006年第13期200-201,共2页
Shanxi Architecture
关键词
施工企业
价格竞争
市场营销手段
construction enterprise, price competition, market business means