摘要
博客作为继E-mail、BBS、ICQ(IM)之后的第4种网络交流方式,自2003年步入中国以来,以其迅猛的发展势态引起了业界和学界的极大关注。在对博客的产生与发展及其技术经济特点分析的基础上,系统概括了博客在全球快速发展的原因,进而以案例为基点,阐述了巨大的博客市场可能孕育的商机和潜伏的风险,并指出了博客的信用问题已成为博客发展的瓶颈问题。
Blog is the fourth network communication way that has produced after E-mail, BBS and ICQ （IM）. Since its landing on China,it has aroused enormous attention in business and academic world by its rapid development. The origin, development and technical economic feature of Blog are analyzed in the paper. The reason for the rapid development of Blog is then summarized. Based on a case study, the business opportunity and potential risk of the Blog market are elaborated. It is finally pointed out that the credit problem of Blog has become a bottleneck for the development of Blog.
出处
《北京机械工业学院学报》
2006年第2期70-73,82,共5页
Journal of Beijing Institute of Machinery
关键词
博客
商机
风险
blog
business opportunity
risk
