我国汽车消费市场探析

Analysis of Automotive Consumption Market in our Country

建立合理的消费结构,培育新的消费品市场,是经济持续增长的内在要求.目前,我国的汽车市场处于轿车普及化的前期阶段,轿车消费是消费市场的一个“新”的亮点.但由于种种原因,国内汽车消费持续低迷.国产汽车价格下调虽促成汽车的短暂旺销,但汽车销量的增长并不意味这经济效益的必然增长.从研究汽车消费市场的特点及消费者需求入手,提出现阶段国内汽车消费者需求的优化对策,并结合对汽车消费者的需求分析和汽车消费政策,找出国产汽车走出低迷之路.

It is the inside request of the constant increase of economy to huild the reasonahle consumption structure and cultivate the new consumption products market. At present, Chinese automobile market is on the earlier stage of the car popularization and car consumption is the new sparking of consumption market. But for many reasons, Chinese automobile market is always gloomy. Though the price cut causes the short term hot hit, the increase of car sails doesn＇t mean the increase of profits. The article puts forward the optimization policy of current consumers on ground of the analyses on the characteristic of car consumption market and the demand of consumers, and proposes the solution to the gloomy car market based on the analyses of the consumer demand and car consumption policy.