关于生态旅游项目开发形象定位的若干思考

On Orientation of the Image of Ecotourism Project Exploitation

本文简要地论述了生态旅游项目开发主题形象定位的意义、依据及原则。本文认为:科学地进行生态旅游项目主题形象定位利于有效地拓展旅游市场,利于旅游地生态旅游项目开发、经营者之间的协作;进行生态旅游项目主题形象定位时,要以地方文脉、市场需求及市场竞争等为依据;科学地进行生态旅游项目主题形象定位有赖于坚持突出特色原则、整体性原则、市场状况原则及协调一致原则。

This paper briefly discusses the meaning, basis and principle of the orientation of the image of the ecotourism project exploitation. This paper believes that scientifically orient the image of the ecotourism project helps to develop the tourism market efficiently, and contributes to the cooperation between exploiters and operators of the ecotourism project. When the image of the ecotourism project is oriented, things should be based on the local geographic environment, the demands of markets and the competition of markets; to scientifically orient the image of the ecotourism project depends on sticking to highlighting characteristics principle, integration principle, market status principle, and harmony principle.