体育明星广告的传播原理及传播策略

Communication Theory and Strategies in Adertisements Made by Sports Stars

运用体育广告学、传播学、和文化学的基本原理,较系统地分析了体育明星广告的传播原理。在此基础上提出体育明星广告的传播策略。

By using the method of advertisement, communication and sociology,this paper analyzes the communication theory of sports star advertise ments.On the basis of these theries,the author puts forward sports star advertisement communication tactics.