摘要
JAPANESE and Western companies have long dominated China's vast animation market, but the tide is about to turn. That is the hope, at least, of Chinese animators after the State Administration of Radio, Film and Television (SARFT) announced its latest move. On April 26 this year, SARFT proclaimed that domestically created cartoon producers would enjoy sales tax breaks and a range of other preferential policies. This is not SARFT's first attempt to galvanize the long suffering
JAPANESE and Western companies have long dominated China＇s vast animation market, but the tide is about to turn. That is the hope, at least, of Chinese animators after the State Administration of Radio, Film and Television （SARFT） announced its latest move. On April 26 this year, SARFT proclaimed that domestically created cartoon producers would enjoy sales tax breaks and a range of other preferential policies.
