浅谈基本文化心理对设计的影响

The Influences of Intrinsic Cultural Psychological Factors on the Design

基本文化心理对设计的影响表现在两方面:一是受到政治、宗教、艺术、习俗等其他文化观念影响所形成的基本文化心理的差异性对设计的影响;二是基本文化心理的稳定性特点对设计的影响。消费者往往把消费带有文化含量的产品作为自己品位的象征,故需要设计师了解受众的基本文化心理,通过设计承载文化的产品,必将受到广大消费者的欢迎。

The intrinsic culture-oriented psychological factors influence the product design in two ways. The first type of influence comes from the accumulated cultural differentiation of politics, religion, art, and local customs, while the second type of influence comes from the stability of the designer＇s psychological factors. With the above-mentioned product designing theories, the writer concludes that consumers tend to purchase the products that can best represent their intrinsic cultural elements, of which designers should at all times be aware when designing.