平面设计表述语言中的意象探讨

Image expression in graphic design language

对意象和表象的区别分析,可以得出明确的平面设计意象概念界定,即意象是主观情意和客观物象的结合。平面设计中,意象具有寓意性、形象性、情感性和审美性的特征。平面设计语言意象的重点在于“意”,代表的是作者想表达但没有直接表达的部分,称为潜语言成分。通过潜语言成分的不同应用,结合象征性、功能性和抽象性三种意象形式的表达,创造出了无数意义不同、形象各异的平面设计作品。而意象的应用也成了判断平面设计作品优劣的最重要的标准之一。

The image of a piece of design work can be defined as the union of subjective cordiality and objective physicality through an analysis of the differences between image and representation. In graphic design, image has implicated, vivid, emotional and esthetic characteristics. The key in image expression in graphic design is the expression of the implicit meaning of the author, it is called hidden language ingredient. By means of the hidden language ingredient, the application of symbol, and function and abstraction three image forms, endless graphic design work of significances and image diversity can be created. Image＇s application has thus become a benchmark for evaluating graphic design work.