中小企业集群化出口竞争优势研究

On Competitive Advantage of Small and Medium-sized Enterprises Cluster in Export

事实证明,集群能有效地促进中小企业出口发展。中小企业集群化出口具有五大优势:中小企业集群可以大大降低出口产品成本;可以通过统一对外促销,形成营销优势;集群能够提高群内企业的创新能力;更容易吸引外来投资,有助于解决中小企业出口发展过程中资金短缺的瓶颈制约;中小企业集群有利于获得政府的支持并能促使出口服务体系的形成。

It has been proved to be effctive to promote the development of small and medium-sized enterprises in export though cluster. Small and medium-sized enterprises cluster has five big advantages： small and medium-sized enterprises cluster may greatly reduce the cost of products; it may form the competitive advantage in marketing through the uniform external sales promotion; it can enhance innovation ability of the enterprises; it is helpful to solve the bottleneck restricts of small and medium-sized enterprises in fund short because it is easier to attract the external investment; small and medium-sized enterprises cluster is advantageous to obtain the support of the government and is beneficial to the formation of export service system.