媒介生态平衡的演变与博弈——如何认识中国报业“拐点”

Evolution and Competition of Ecological Balance of Media——How to Understand the "Turning-point" in the Newspaper Industry in China

面对2005中国报业“拐点”,本文从媒介生态学角度,分析我国区域化报业市场格局与报业收入的单一性,发行竞争加剧到地市级城市报业市场面临重新洗牌的趋势,从五个方面探讨当前我国报纸如何打造核心竞争力,提升媒介生态位的途径。

Concerning the turning - point in the newspaper industry in China, this paper, from the angle of media - ecology, analyzes the regional market construction of newspaper industry in China and the income unification of newspaper. Publication competition has become increasingly intense, and newspaper market faces up with a tendency of reconstructing. Therefore, this paper, from five aspects, explores how to build nuclear competitiveness of newspapers in China and how to promote the ecological position of media.