浅谈色彩与广告设计的关系

The Relationship Between Color and Advertising Design

广告作为人类文明发展的产物,它与色彩有着不可分隔的联系,而色彩,在不同的时期,不同的领域,不同的范畴,始终影响着人们的生活,与人们的生活紧密相关,影响着人类文明的不断发展,因此,色彩是广告设计中不可缺少的重要的因素,而广告设计又是色彩的不同形式的有机结合。

Advertisement is the outcome of human civilization development. It is closely related with color. And the color influences people＇ s lives in different period, different realm and fifferent aspects. It has close connection with people＇ s lives. So the color is the inevitable factor in the advertising design and the advertising design is suitalble combination of different forms of color.