我国高校战略管理面临的挑战与对策

The challenges and counter - measures faced by the strategic management of the institutions of higher learning in China

随着办学自主权的扩大,以及高等教育领域竞争程度的日益增强,我国高校实施战略管理更具必要性和必然性。尽管许多高校已经开展战略管理工作并取得了可喜的成绩,但仍然存在五大缺失:主动性与自觉性的缺失;科学性与严谨性的缺失;民主性与程序性的缺失;实用性与特色性的缺失;理论认知上的缺失。战略管理是一个动态连续的循环过程,其核心环节是战略规划和战略实施。面对我国高校在战略管理中所存在的问题,笔者建议:加强战略管理理论的学习和实践,建立专业化的队伍和机构;战略管理的创造性和弹性要建立在战略管理的程序性基础之上;战略管理的过程要体现广泛民主和全员参与;战略管理要明确战略重点,找准切入点,突出特色;明确战略规划在学校发展中的地位,明确责任,确保实施质量;战略管理的每个环节在定性分析的基础上尽量定量化。

With the enlargement of the decision - making power for school running and the increase of challenges in the area of higher education, it is both necessary and natural for the institutions of higher learning in China to carry out the strategic management. Although many universities have already started to implement strategic management and have made some remarkable achievements, there still exist five defects： namely, the defect of the initiative and conscientiousness, the defect of the scientifichess and strictness, the defect of democracy and procedure, the defect of practicability and characteristics and the defect of theoretical cognition. The strategic management is the dynamic and continuous circulatory process and its kernel link is the strategic plan and strategic implementation. In face of the problems in the area of strategic management in the institutions of higher learning in China, the author of this paper put forward the following six suggestions. The first suggestion is that the studies and practice of strategic management theory should be strengthened and the specialized team and institutions should be established; the second suggestion is that the creativeness and elasticity of strategic management should be based on the procedure of strategic management ; the third is that the process of the strategic management should reflect the extensive democracy and the involvement of the participation of all members; the fourth is that the strategic management should clarify the strategic key points and locate the point of penetration as well as emphasize the features; the fifth is that the position of the strategic management should be made clear in the development of the university and responsibility should be clarified and quality should be ensured while the last suggestion is that each link in the strategic management should be quantified on the basis of qualitative analysis.