试论媒介对新闻受众资源的研究与开发

Exploration on the Research and Development of News Audience Resources of Media

在媒介运营与新闻传播过程中,需要运营、传播主体认真研究与精心操作的因素有很多,其中对受众资源的研发是一个重中之重的课题,这不仅因为受众资源对于媒介事业的重要性,更由于在这个环节上我们投入的精力远远不够,因此就媒介对新闻资源的研发问题进行阐述,以求引起有关研究者、运营者的进一步重视,实现媒介事业发展的健康良性循环。

In the course of the media operation and news promulgate, the subject of running and propagate need to study the most important thing is to develop the resource of audience. It is not only because of the importance of audience resource to the media, but also because of the less invest of tradition media. The text will draw up media and explain the research and development question of the resources of the news, to cause the further attention of the researcher and network operator, realize the health benign cycle of undertaking development of media.