谈企业营销中的公共关系

Marketing Strategy in Public Relations

公共关系是现代企业经营中不可或缺的管理科学,许多企业在成功运用公共关系的实践中,都取得了明显的经济效益。面对今天市场经济全球化、市场竞争白热化的局面,公共关系作为企业营销中的重要手段,再次印证着它对企业生存发展的重要性。本文分别论述企业营销、公共关系、公关战略之间的关系,并且论述了营销中的多种公关手段。

Business strategy is the key in decision making in the course of the competition. While public relation works as a key mean in fulfiling business strategy. That is, an enterprise＇s economic activity need to be carried out with the help of marketing strategy, which is decided to a large extent by the enterprise basic characteristics. This areitle briefly discusses the marketing strategy, public relations and public strategy. It also discusses many public methods in marketing strategy.