我国汽车营销模式的现状与创新方向

汽车营销模式的选择是汽车产业发展中的一个重要组成部分。从汽车营销模式的内涵入手,分析了我国汽车营销模式的成功经验和不足之处,并指出了我国汽车营销模式的创新方向。

The selection of automotive marketing modes is an important part in the development of auto industry. Starting from the connotation of automotive marketing, the paper analyzes the successful experience and shortcomings of China＇s automotive marketing modes. Based on it, the innovation trend of China automotive marketing modes is proposed.