我国优质蔬菜产业结构及竞争态势

Chinese High-quality Vegetable Industrial Structure and the State of Competition

通过美国管理大师迈克尔·波特（Michael E．Porter）的“五力”分析模型和有关产业组织理论，从微观层面来透视我国优质蔬菜产业结构状况，并以优质蔬菜销售企业为核心，对优质蔬菜的买方、卖方、替代品和潜在入侵者的威胁进行剖析。结果表明，现阶段我国优质蔬菜销售企业竞争激烈，威胁较大，随着国内外优质蔬菜企业涌现和进入。潜在进入威胁将加大。

Based on the Michael E. Porter＇s five-force analysis model and the relevant industry organization theories, the industrial structure condition of Chinese high-quality vegetable is seen through from the micro view level. Taking the selling enterprises of high-quality vegetable as the core in the analysis, the threat from the buyers, sellers, substitutes and the latent invaders of the high-quality vegetable are anatomized respectively in the paper, it is found out that for the moment Chinese selling enterprises of high-quality vegetable are facing intense competition with a big threat, and as the emerging and entrance of new domestic or foreign selling enterprises of high-quality vegetable, the threat will be bigger and bigger.