数据挖掘技术在零售业中的应用

Traffic Data Mining and Its Application in retail trade

本文首先对数据挖掘技术在零售业领域应用的意义进行了说明,介绍了数据挖掘的概念、应用的步骤和包含的主要部分,并对零售业数据挖掘技术的具体应用方法进行了较详细的分析。

In this paper, the writer introduced the concept of data mining, its mainly steps of processing, and its mainly parts. Then he explained the significance of application of data mining in retail trade fields and analyzed some applications of retail trade data mining in details. He proposed his ideas that retail trade data mining is one kind of efficient methods of e-commerce and finally he proposed some problems that should be sloved when applicating.