市场竞争战略的新课题——社会营销价值浅论

A New Topic on the Market Strategy of Competition——Simple Discussing the Society Marketing's Value

社会营销迎合当今的潮流,是奉行可持续发展理念企业的一种科学发展观。基于对消费心理的深刻洞察,社会营销“在商不言商”,可为企业赢得更多的社会同情和政府资源,是一种更为高明的着眼未来的战略竞争手段。

Abstract： Society marketing caters for today＇s tidal current, it is a sort of science development concept and persistence development concept. Based on profundity apperceive consumer mental,society marketing is a business tactics but say nothing about business. It is a clever tactics competitive means that based on tomorrow, and it can win more society sympathize and government resource.