摘要
动漫产业被视为继IT产业后的又一经济增长点,这在欧、美、日、韩等国,已蔚然成大观,与游戏、动画业相关的产业产值惊人。依靠这些虚构的角色创造庞大的财富王国,授权业在其中扮演了重要的角色。而玩具,是最重要的动漫衍生产品之一。如何找准结合点,借助动漫这一朝阳产业之力促进自身发展?颇值得业界人士关注与思考。
Animation and comics industry is considered to be another economic growth engine after IT industry. In European countries, America and Japan, it has presented a splendid sight when production value related to game and animation industry makes a astonishing achievement. In the fortune kingdom founded by virtual characters, licensing acts as an important role. How can toy, the most significant product that is related to animation and comics, seek an exact combination point, so as to develop itself by the help of this rising sun？ It really deserves attention and consideration.
出处
《中外玩具制造》
2006年第7期14-17,共4页
Toy Industry
