动漫业的日本经验和中国国情

China's Way out for National Animation and Comics Industry

中国的动漫产业一直不赚钱,日本却是春风得意红红火火。日本的卡通成功多来自玩具和娱乐背景公司的支持,其卡通核心玩具的收入是支撑动漫发展的重要来源。日本的经验结合中国的国情就是我们动漫企业最现实、最容易把握的出路。在中国,鲜有玩具或动漫企业集中资源用动漫方式推动产品销售。如果操作手法得当,其销售业绩将爆炸性的增长。

Animation and comics industry of China has not earned money all the while, On the contrary, Japan has been always reaping good profits from its prosperity.Japanese anime （means＂ Japanese-style cartoon＂ ）owes its success to the support from companies with toy and entertainment background. In fact, income from toys that are related to anime acts as a significant source for development of animation and comics industry, To combine Japanese experience with China＇s reality is the most practical and easy way out for China＇s companies of animation and comics.