1Vigneron F.,and Johoson L.w.A Review and a Conceptual Framework of pretige Seeking Consumer Behavoior[J].Academy of Marketing Science Review,1999,99(1).
6Boulding W.,& Kirmani A. A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality[J]. Journal of Consumer Research, 1993, (20).
7Levy S. J. Symbols for Sales[J]. Harvard Business Review,1959,37(4).
8Vigneron F.,and Johnson L.W. A Review and a Conceptual Framework of Prestige Seeking Consumer Behavior [J]. Academy of Marketing Science Review, 1999,99(1).
