移动增值业务在物流企业中的应用

The application of mobile value-added service in logistics enterprises

物流和电信增值业务是当今两大热门的话题。本文对物流企业信息化建设过程中所需移动增值业务从B2E、B2B、B2C三种模式对所需电信增值业务做了分析。本文同时以安吉物流为例,对移动增值业务在物流企业的应用做了介绍。最后本文针对移动运营商从产品开发策略、市场开发策略、与其他厂商联合策略这三个方面对移动增值业务在物流企业的应用做了策略建议。

Nowadays, logistics and telecommunication value added service are two popular topics. First, this article analyzes three model of value - added service such as B2E, B2B and B2C, which are needed in the informationization of logistics enterprises and then with Anji Logistics as an example, introduces the application of mobile value- added service in logistics enterprises. Finally, from the angles of product development strategy, market development strategy, and corporation strategy, this article puts forward some suggestions for mobile companies in the apphcation of mobile value- added service in logistics enterprises.