旅游企业顾客资产管理初探

A Study on the Customer Assets Management in the Tourist Enterprises

入世给中国旅游业发展带来强大冲击,如何加强管理,提高旅游企业抗风险能力是国内旅游界讨论的热门话题。本文从旅游企业顾客资产的内涵出发,分析了我国旅游企业顾客资产管理的战略流程,并从六个方面探讨了提升旅游企业顾客资产的途径和措施,以期对我国旅游企业的资产管理有所启示。

Entering into WTO is making a great impact on Chinese tourism. How to build up our management and enhance the ability to resist crisis is a hot point discussed. Started with the definition of customer assets, this paper analyzes the strategic process of customer assets management of our tourist enterprise and gives the tactics of enhancing customer assets in order to inspire others.