利益主体合作与农业观光旅游的发展——以四川省成都幸福梅林农业观光旅游为例

Stakeholders' Cooperation and Agricultural Sightseeing Tourism Development

农业观光旅游的兴起和发展,对我国改变农村二元结构,实施城乡一体化战略产生了积极的推动作用。但是,农业观光旅游的利益主体关系复杂,随着农业观光旅游的进一步发展,不同利益主体的矛盾冲突日渐显现。因此,利益主体的合作、协调对农业观光旅游的可持续发展极为重要。只有从战略的眼光审视、规划和管理农业观光旅游,我国的农业观光旅游才能持续、健康发展。

The rise and development of agricultural sightseeing tourism is an active promotion to the strategy of the rural dual-structure change and integration of urban and rural areas. However, due to the complication of relations among the stakeholders, the contradictions and conflicts emerge along with its further development. Therefore, the cooperation and collaboration among the stakeholders are of great im- portance to its sustainable development. It cannot achieve healthy and everlasting development unless it is viewed, planned and managed in a strategic perspective.