客户导向型供应链管理的核心——提升客户满意度

The Core of Customer-oriented Supply Chain——to Promote Customers' Satisfaction

在客户导向型供应链管理模式中,客户满意度的提升是提高客户导向型供应链运作效率的核心。而在网络环境下,要想提升客户满意度,需要从以下几个方面采取措施:首先,实施客户满意战略,实现客户价值创新;其次,实施客户关系管理,实现客户价值最大化;最后,要加快客户营销创新,树立市场形象。

The paper intends to produce the following measures to enhance the customers＇satisfaction in way of customer - oriented supply chain： to realize customers＇ value innovation; to manage customer relation and to maximize the value;to brush up the market image.