摘要
现代市场经济下,伴随着旅游交易的产生,旅游市场必然存在商业欺诈现象。本文立足于相关的经济理论,通过分析旅游市场商业欺诈现象形成的原因,指出品牌经营是遏止旅游市场商业欺诈发生的有效措施。
Accompanied by tourist trade, the commercial cheating in tourist market appears in modern market economy. This these analyzes the reason for forming the problem to propose the Brand Operating to stop and correct it based on related economic thoery so as to ensure the proper development of tourism.
出处
《特区经济》
北大核心
2006年第6期194-195,共2页
Special Zone Economy
关键词
旅游市场
商业欺诈
品牌经营
tourist market
commercial cheating
brand operating
