大纵湖旅游度假区旅游产品开发与创新研究

如今旅游已经成为人们生活中的一部分,“能够放松和休闲”成为人们出游的目的,旅游形式也呈现出多样化、个性化;特色旅游逐渐兴起。本文通过对大纵湖旅游度假区的资源现状和资源特色的分析,从旅游产品品牌战略、旅游产品个性塑造、立意创新、特色创新、价格策略、旅游促销策略等方面就大纵湖旅游度假区旅游产品开发与创新方面进行探讨。

Nowadays travel have already become a part of people＇ s life. Relaxation have become the purpose that people go on a tour with leisure. The forms of tour also present diversification and individuation; The special features travel gradually rise. According to the present condition and the special featureses of the resources, this text is an analysis of tour product development and innovation in Da Zong Lake from the strategy of tour product brand; the tour product character mold; the innovation of purpose; the special features innovation, the price strategy, the strategy of tour promotion etc.