关于青岛市发展旅游在线营销的探讨及对策研究

旅游目的地在线营销是一种新兴的旅游营销模式,目前在国内得到了广泛关注和应用。青岛作为全国著名的旅游目的地也对在线旅游营销进行了积极的探索,但仍存在一些问题,本文在考察青岛市在线旅游营销现状的基础上,针对这些问题提出了相应的对策。

Marketing tourism destination online is a new pattern of tourism marketing. It has been paid much attention and has been broadly applied in China. As one famous domestic tourism destination, Qingdao has made positive exploration on this marketing pattern. However, there still are some problems existing. On the basis of observing the present conditions, this paper proposes some countermeasures with the expectation of solving these problems.