电信业务定价决策理论研究

Telecommunication Service Pricing Strategy Research

价格竞争是研究定价的影响因素之一。国外多从定量的角度,以成本为基础,通过建模研究电信业务的定价,而国内则多从定性的角度研究电信业务定价的理念、方法。一般来说,在二部制价格模式下,电信业务的固定价格和消费流量价格将影响用户数量和消费流量,最终影响企业的运营收益。本文通过模型分析了二部制价格变化对用户数量、业务流量和考虑了技术升级的影响下的定价策略,从理论上指出了基于收益、规模和业务流量的定价方法,同时指出了根据客户的支付水平和企业发展的需要的定价策略,和细分市场方法。

The price competition is one of pricing influence factors. Overseas mostly from quota angle, take cost as foundation, through models research telecommunication service pricing, but the country models of domestic virtue mostly from the qualitative angle research telecommunication service pricing idea, and method. Generally speaking, under the two - shift system price pattern, the telecommunication service pricing and the expense current capacity price will affect the user quantity and the expense current capacity, finally will affect the enterprise＇s operation income. This paper through the model analyze change of two - shift system of price to the user quantity and traffic flow, and considers the technology promotion influence, theoretically points out based on the income, the scale and the traffic flow pricing method, at the same time points out according to the customer payment level and the enterprise need to develop, pricing strategy and the method, to subdivide the market method.