市场定位:医院市场营销的关键

Market orientation: the key strategy of hospital marketing

随着市场经济体制的确立,医院已成为真正的市场主体,医院要用市场的眼光、市场的方法来解决市场的问题。以顾客为中心,全面满足顾客的需要。但顾客的特点和需求是多种多样的,医院也有自己的特点,有自己的优势和劣势。因此,医院要通过市场细分,找到最适合自己的细分市场作为目标市场,根据可以识别的竞争优势,制定正确的战略,进行市场定位,并将定位准确地传达给顾客。这样,医院就能更好地满足顾客需求,为顾客创造更大的价值。

With the development of market economy system, hospital became a true market player. It required hospital used market approaches to solve the market problems, Client-centered service should be built to meet the client＇s needs, But the client＇ s need was various and hospitals got its own characteristics, strength and weakness, So the market segmentation was necessary, Selecting the segment market matched best as the target market was important, According to the identified competition strength, the hospital could make the right strategy, orient the market correctly and transit them to the client. So the hospital could better meet the client＇ s needs and create more values for the client.