基于数据挖掘技术的轿车营销管理系统

Car′s marketing management base on the technology of data mining

针对目前轿车营销市场竞争激烈的现状,在介绍数据挖掘关键技术的基础上建立基于数据挖掘技术的轿车营销管理系统,并给出应用判定树进行目标客户挖掘的实例。

To face the situation of fierce competition in car marketing, on the basis of introducing key techniques of data mining, a system for marketing management based on technologies of data mining was established and an example that the model of decision tree to apply in goal customer mining was presented.