中日跨文化交际中色彩使用的差异——以服饰、礼品为例

The Differences of Color Use in the Cross-cultural Communication between Chinese and Japanese—Exemplified in Clothing and Gifts

色彩作为一种非语言手段,在人际交往中占有十分重要的地位。在不同的文化背景下,色彩的象征意义也有所不同。论文在分别介绍了中日两国色彩使用习惯的基础上,以服饰、礼品为例,分析了中日跨文化交际中色彩使用的差异。

As a nonverbal means of communication, color plays a very important role in social lives. The symbolic meanings of color vary from culture to culture. This article, based on the introduction of customs of color use in China and Japan, analyses the differences of color use in the cross-cultural communication between the two countries with examples of clothing and gifts.