浅谈旅游市场特色营销

Discussing the Characteristic of Tourism Marketing

随着旅游市场的繁荣,各地旅游市场的建设趋于雷同、缺乏特色的状况也越来越明显。为此,应在优势中发掘特色,通过差异凸现特色,不断创新以保持特色。

With the flourish of the tourism market, the development of the market tends to be similar, lacks the characteristic condition, which is more and more obvious. Under this condition, special features should be discovered, characteristics should be conveyed through difference, and kept by creativity.