市场竞争中企业价格策略探讨

Discussion on the Price Strategy of Enterprises in the Competition of Market

市场竞争是商品经济的基本特性,在我国社会主义市场经济条件下,竞争是任何商品生产者和经营者都不能逃避的客观现实,而企业在市场竞争中成败的重要因素之一是商品价格的制定是否适应市场,是否具有竞争力。因此,树立正确有营销观念,充分研究市场机制,正确运用定价策略,是企业在激烈的市场竞争中成功的基础。

Market competition is the basic characteristic of commodity economy. Competition is, under the condition of China＇ s socialist market economy, a reality that any commodity producer and proprietor cannot shun, while one of the important factor deciding success or not of an enterprise in market competition is whether or not its commodity prices are made in accordance with the market or competitive enough. Therefore, it is the foundation for the success of an enterprise to establish correct marketing concept, make full analysis on market mechanisms and use correct pricing strategy.