摘要
本文运用传播学和新闻学中的有效传播的基本原则,联系当前气象短信传播实际,将气象短信有效传播的基本原则归纳为科学实用原则、及时准确原则、新闻结构原则、通俗易懂原则、审美趣味原则;总结了工作中对提高气象短信编辑质量的几点体会,为气象短信的不断创新,增强对用户的吸引力提供有益参考。
The basic principle of efficient spread in communication and journalism is used. At the same time, the current communication realism of meteorological SMS is considered. We conclude that the basic principles of efficient spread of meteorological SMS are scientific and applied principle, accurate and timely principle, news configuration principle, popular and pellucid principle and aesthetic and interesting principle. Furthermore, we concluded some experience about how to improve the quality of meteorological SMS in order to provide some available reference to continually innovation of the meteorological SMS and increase attraction to the users.
出处
《山西气象》
2006年第2期40-42,共3页
Shanxi Meteorological Quarterly
关键词
气象短信
有效传播
天气预报
Meteorological Short Message
Effective spread
Weather forecast