浅析内蒙古旅游商品符号价值的外观体现

Discussing on the Appearence of Travel Commodity's Sign Value

内蒙古旅游商品是特殊的商品,它是符号,具有符号价值;它的符号价值主要体现在外观上(如包装,设计等)具体体现的;它作为一种文化商品与蒙古民族的信仰风俗有着密切的联系;内蒙古旅游商品要遵循客观、正确、充分地体现蒙古族独特的信仰风俗和文化风情这一原则。

Inner Mongolian travel commodity is a special commodity. It is a sign and has a sign value. It＇s sign value is embodied by the appearence （for example package,design and so on）. What kind of contlict would happen between it＇ s two roles a cultural goods and a Mongolian custom .9 Based on the elaboration on the above questions, the author draws a conclution that Inner Mongolian travel commodity must abide by the rule of representing Mongolian unique faith , custom and cultural background as objectiuely correctly and compeletly as possible.