中国移动运营商的差异化竞争研究

Study on Differentia Competition of Mobile Operation Companies in China

以差异化竞争理论为基础,分析了中国移动和中国联通作为国内最大的两家移动运营商,根据各自企业特点所制定的不同竞争策略,并通过两者比较初步探讨了我国移动运营商差异化竞争的发展方向。

This article analyzes the different competition strategies applied by the two leading telecommunication groups in China on the basis of differentia competition theory. It discusses the development of differentia competition through comparing these two groups operation.