隐性历史文化旅游资源的显性化途径分析——以湖北省三国文化旅游资源的品牌塑造为例

Analysis of Visible Realization of Potential History Culture Tourism Resources

提出隐性历史文化旅游资源的概念,阐释湖北省隐性三国文化旅游资源的赋存条件,结合湖北省目前三国旅游尚未形成可持续发展的原因,探索性提出解决隐性三国文化旅游资源开发的五条途径,以期打造具有湖北特色的三国旅游产品强势品牌。

This article introduces a new concept of potential history culture tourism resources and analyzes the standing potential history culture tourism resources situation in Hubei province. It suggests that the local government should convert the potential history culture tourism resources into visible tourism products according to the requirements of tourists＇at home and abroad.