农民旅游市场特征及其拓展研究

On the Characteristics and Expanding of the Rural Resident Tourism Market

农民旅游是一个潜力巨大的市场,但长期以来农民旅游问题却很少有人问津。近年来随着农村居民经济收入的增长、农闲时间的增加以及消费观念的转变,农民旅游市场已经起步。分析了农民旅游市场开发的可行性以及目前农民旅游者在出游动机、对景点的选择、出游方式、出游时间、出游空间规律等方面的特征,并针对性地提出了市场拓展的宣传、价格、产品、服务等策略。

The rural resident tourism is a market with great potential, yet few people make enquiries about rural resident tourism over the years. It has emerged with the increasing of income, the longer leisure time and the change of the consumption idea in recent years. Analyzes the feasibility of the development of this market and its characteristics concerning the motive of traveling, the choice of destination, the way of traveling, the time and space of traveling, etc.. Meanwhile, corresponding strategies are proposed concerning the market publicity, product, service and so on.