企业声誉对战略联盟伙伴选择的影响机理研究

The Theoretical Explanation of Choosing Strategic Alliance Partners Based on The Corporate Reputation

通过评价目标企业的声誉,选择具有良好声誉的企业作为战略联盟伙伴,是建立成功联盟的关键。本文运用非对称信息市场理论、博弈论、交易费用理论和资源基础理论对此进行了解释,为基于企业声誉选择战略联盟伙伴提供了理论依据。

The key to establish a successful alliance is to choose enterprises with good reputation through assessing the targeted enterprises. This paper explains it by the asymmetric information theory, game theory, transaction cost theory and resource-based theory and provides the theoretical foundation of choosing strategic alliance partners based on the corporate reputation.