M公司外部环境和优劣势研究

The Study of External Environment,Advantage and Disadvantage of M Corporation

M公司所处的外部宏观环境、铝型材行业竞争态势及公司自身内部条件表明,M公司存在诸多威胁和有利条件,企业内部也具有自身的优劣势。这表明M公司只有进行品牌创建,实施品牌策略,才能在激烈的市场竞争中立于不败之地。

The external environment such as macro-environment and competition status and the internal environment of M corporation show that it has the threat, opportunity, strength and weakness. This concludes that it is necessary to put the brand establishment into practice and take the measures; it is of academic and practical senses, and helpful to survive in the intensive market competition.