我国电视体育发展的动因及其现状

The Study On The Development Course And The Present Situation Of China TV Sport

采用文献资料法与专家访谈法,研究我国电视体育的发展历程。通过对我国电视体育发展历程的分析,得出我国电视体育取得飞速发展的主要动力是我国体育健儿参与国际赛事并有卓越表现、体育的产业化、电视媒体的产业化与集团化。还从体育频道的设置、体育节目的制作、播出和收视几方面概括了我国电视体育的现状,并探讨了存在的问题。

A study was made, by methods of literature review and expert interview, on the development course of China TV sport. By the analysis of the development and present situation of China TV sport, the motive force of China TV sport which developed leaps and bounds is that Chinese athlete had excellent behaviour in international match, the sport and TV undertakings has been industrialized. Besides the problem of China TV sport explored, the present situation of it has been summarized from the establishment of TV sport channel and the making and broadcast of the sport programme.