基于客户群的3G增值业务营销策略分析被引量：1

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摘要文章在分析现有客户群特征的基础上,借助人群影响力细分市场理论,提出基于客户群的营销策略和市场开发点,为运营商未来的3G发展提供建议。

作者曹燕青过剑

机构地区南京邮电大学经济管理学院中国联通有限公司上海分公司

出处《移动通信》 2006年第7期105-108,共4页 Mobile Communications

关键词营销策略策略分析增值业务客户 3G 市场开发场理论运营商

同被引文献9

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移动通信

2006年第7期

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