摘要
"铺货"近来成为拖拉机市场上一个热门的名词。据业内有关人士透露,为了在新一轮的竞争中胜出,进入2006年以来,国内不少大型拖拉机生产企业在各地农机销售点全面铺货,试图抢占市场先机。那么,企业如何掌握铺货这一营销策略,目前大型农机销售形势如何,大型轮式拖拉机目前的铺货对市场会有什么影响和后果?为了弄清这一系列的问题,本刊记者走访了一些拖拉机制造企业和经销商,对目前大拖行业的铺货行为做一探讨。
'An account sale' is the popular word in the tractor market recently. According to the viewpoint of experts in tractor industry, for winning the new competition, a great many corporations which produced big tractors carry out an account sale at each marketplace in China. How do the enterprise manage the sale strategy? How is the sale situation of the big size farm machinery? What is the influence on carrying out an account sale in the big tractor market? In order to answer a series of questions, we interview several managers of the enterprise and dealers, let's show you.
出处
《农业机械》
北大核心
2006年第06A期28-34,共7页
Farm Machinery
