摘要
体育无形资产营运是我国体育产业发展中的1个新领域,但却也是1个发展潜力巨大的领域。因此,对体育无形资产营运展开研究具有时代特征和现实意义。本文首先对体育无形资产营运做出界定,其次分析了我国体育无形资产营运现状,最后针对我国体育无形资产营运中存在的问题提出建议。
The operation of sports intangible assets is a new but of great potential field in sports industry of China. Therefore, studying it is of practical importance. The essay first defines the operation of sports intangible assets; then analyzes its current situation in China; and finally puts forward some suggestion for the existing problems in this field.
出处
《四川体育科学》
2006年第2期3-5,共3页
Sichuan Sports Science
关键词
体育无形资产
营运
现状
Sports intangible assets
Operation
Current state
